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A two week competition to make an award worthy spec ad with Runway for up to $100K in cash prizes. Open now until April 1st for all paid Runway plans. Enter on your own or as a team.
Submit your AdRules
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How it Works

It's simple. Choose from one of the seven fictional product briefs below and make the best possible 0:30 - 0:60 ad that you can using Runway.

No client notes. No budget restrictions. No concessions required. Just bring your best ideas to life.

Enter on your own or as a team. Submissions close April 1st.
Multiple submissions per person allowed.

Big ideas win big. Get inspired.

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The Rules

While there are no clients, there are a few rules to follow.
Read carefully below before getting started.

Generated with Runway

All generative video must be created inside of Runway. All entrants are required to have an active Runway paid plan at the time of submission.

Follow the Brief

Each entry must respond to one of the official competition briefs. Both featuring the specified product and clearly connecting back to the assigned ask.

Duration of Ad

Your entry must be a single video between 0:30 and 0:60. No exceptions — anything shorter or longer will be disqualified.

Sound & music

Audio is fair game. Music, sound design and voice over are all permitted and encouraged, so long as you have the rights. You can create audio yourself, source it or generate it.

Original work

All entries must be original and created specifically for this competition. Work that has been published or submitted elsewhere is not eligible.

Team size

There are no restrictions on team size. You can enter alone or collaborate with as many people as you like. Prizing will be awarded to team leaders.

Watermark

All submissions must include the official competition watermark, found here.

Be respectful and have fun

There is no specific genre but any offensive, graphic or explicit content will be disqualified.
Learn more

The Prizes

We've got a number of different prizes to win.

Grand Prize – $50,000

The best commercial of the competition takes home the top prize. One winning ad that will be judged on concept, craft, impact and how well the work answers the brief.

Second Place – $15,000

Awarded to the runner-up entry.

Third Place – $10,000

Awarded to the third-place entry.

Fourth Place – $5,000

Awarded to the fourth-place entry.

Fifth Place – $5,000

Awarded to the fifth-place entry.

6th-20th Place – $1,000 each

The next fifteen finalists each receive $1,000 to recognize the strongest work across the full field of entries.

The Criteria

Concept

The most important criteria is your idea. How original, insightful and interesting is it?

Craft

How well did you leverage Runway to bring your idea to life?

Impact

Does it leave an impression on the viewer? Does it have a memorable quality to it?

Answering the Brief

Does the work actually answer the brief?

The Briefs

Below are seven fictional briefs to work against.
Your ad must answer “The Ask” and leverage the product image and logo within your spot.

Product #1

Fizz Soda

Fizz Soda example 1
Fizz Soda example 2
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The Product:

Fizz Soda

The Insight:

People don't just like this soda. They need it.

The Ask:

Demonstrate that this soda is so good, you'd do just about anything for it.

Product #2

Pippin Hose

Pippin Hose example 1
Pippin Hose example 2
Pippin Hose example 3
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The Product:

Pippin Garden Hose

The Insight:

Nobody buys a garden hose for fun. You buy one because one day you wake up and suddenly care about lawn care.

The Ask:

Show that owning this hose is the moment a person crosses the threshold from 'young person' to 'officially an adult'.

Product #3

AA Battery

AA Battery example 1
AA Battery example 2
AA Battery example 3
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The Product:

A rechargeable AA battery

The Insight:

People replace everything in their lives. But these batteries just keep going.

The Ask:

Show that this battery lasts so long, it outlasts relationships, jobs, apartments — it’s the only constant in someone’s life.

Product #4

C&Q Bookmark

C&Q Bookmark example 1
C&Q Bookmark example 2
C&Q Bookmark example 3
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The Product:

Crown & Quill Bookmark

The Insight:

Books are only valuable if you know what pages to look at.

The Ask:

Demonstrate how critical a bookmark is by illustrating what can happen if you don’t have one.

Product #5

Cinch Paper Clips

Cinch Paper Clips example 1
Cinch Paper Clips example 2
Cinch Paper Clips example 3
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The Product:

Cinch Paper Clips

The Insight:

Paperclips seem banal and unimportant. But often, they’re the only thing keeping the most important things together.

The Ask:

Show that somewhere, right now, a single paper clip is the only thing standing between order and total chaos.

Product #6

Coconut Crunch

Coconut Crunch example 1
Coconut Crunch example 2
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The Product:

Coconut Crunch

The Insight:

The best escapes don’t require a trip. Just a taste of one.

The Ask:

Show that one bite of this snack can transport you to a tropical paradise.

Product #7

Open Brief

The Ask:

Invent a product and create a 0:30 to 0:60 ad for it. Go wild.

New to Runway? Click here to learn more about how to get started.


And, join our Ad Contest Discord channel to ask questions, share ideas and collaborate with the community.

Ready to submit?

To submit your ad, post it to LinkedIn, Twitter, YouTube, TikTok or Instagram and include #RunwayBigAdContest

Then, fill-out the form to the right.

That’s it. You can submit as many ads as you like.

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