As with most aspects of video editing, there are no rules. You can use cloning anytime you want to enhance a project.
With that said, there are some classic moments where cloning can really help your video stand out. To help you turn that creative spark into a roaring fire, let’s look at a few potential use cases for video cloning:
- Emphasizing action shots – Imagine a snowboarder nailing a backflip off a 20-foot kicker or a figure skater landing a triple axel. These are incredible athletic feats—and they also go by in the blink of an eye. To make sure a specific moment makes a lasting impression on your audience, you can clone the subject of the video (the mask) and duplicate it several times. The result? Several repeating instances of a jaw-dropping moment.
- Personifying your conscience – If a character in your film spends a lot of time talking to themselves, you could use a voiceover to let the audience in on these moments. However, for a more visually engaging option, you can try creating a clone of your character. Now, instead of simply speaking with their inner demons, your actor can interact with another version of themselves.
- Visual interest in advertisements – Cloning can make a scene with a single actor much more compelling. Let’s say you’re making a TV spot for a yogurt company. If you want to show how delicious that blueberry yogurt is, the predictable route would be to have your actor lift a spoonful to their mouth and smile at the camera. For something more memorable, why not create a hundred clones of your yogurt enthusiast the moment the spoon reaches their lips? Now you’re implying that the yogurt isn’t just good; it’s life-changing.
The bottom line is that cloning allows you to subvert your audience’s expectations—and isn’t that the whole point of creating art? Use Runway to play around with cloning and see where it works for you. It’s free and easy, so you can experiment to your heart’s content.