As you create your looping effect, you’ll want to consider your audience, your intent, and your aesthetic. Here’s a handful of factors and best practices to keep in mind to steer you toward success:
- Purpose – When you’re just getting started, it pays to determine the purpose of your loop video online. Doing so will help you decide the images to use, the tone of the video file, the audio content, and more. For example, a professional video loop for a business event may include certain shapes, colors, and logos representative of a company’s brand image.
- Impact – As you identify your seamless loop’s purpose, consider how you want your video to affect the audience. Do you want to establish credibility? Do you want to make the viewer laugh?
- Cuts – Beginnings and endings are always important—but even more so when it comes to loops. A tightly cut video can produce a jarring effect, particularly useful for moments of humor or surprise. On the other hand, if you’re creating an instructional video, cutting too close may result in your viewer missing important information. It can be helpful to experiment with different starts and ends to find the ones that best suit your message.
- Style – Don’t forget to add your signature look to the continuous loop. Try out the various effects, filters, and audio features in Runway to create a unique style. Do you want to throw in a music track, some sound effects, or a voiceover? These small details can take your creation from an ordinary video to a loop to remember.
Wondering how to make a looping effect? Start anytime, anywhere with our easy, intuitive editing suite. If you’re searching for inspiration, try out our countless features, templates, and effects—accessible directly from your browser. With a variety of filters, a seamless keyframe animation tool, the capability to support multiple audio tracks, and more, our video production suite is the perfect place to launch into your loop.