Runway Brand Assets
and Guidelines

Establishing a minimum size ensures that the impact and legibility of the logo are not compromised in an application. In digital media, the height of the logo should never be less than 24px. In printed applications, the width of the full logo should never be less than 1 in.

To ensure optimal visibility and contrast, use the black wordmark on light-colored backgrounds, including white and soft imagery. Conversely, use the white wordmark on dark-colored backgrounds, such as black or complex imagery.

Clear space ensures the legibility and impact of the logo by isolating it from competing visual elements, such as copy or supporting graphics. This space should be considered the absolute minimum safe distance, and it is always equal to the leg height (x), with an extra 1/2x to accommodate the descender.

The following are common misuse cases when dealing with our wordmark.

1. Do not place the symbol next to the wordmark. The wordmark should always stand alone.
2. Do not stack the symbol and the wordmark vertically.
3. Do not replace the "r" in the wordmark with the symbol.
4. Do not type out the wordmark in any font.
5. Do not skew the wordmark.
6. Do not rotate the wordmark.

In smaller applications where the full wordmark doesn't fit, you may use the symbol as a stand-in.