Runway and AMC Networks, the international entertainment company known for popular and award-winning titles including MAD MEN, BREAKING BAD, BETTER CALL SAUL, THE WALKING DEAD and ANNE RICE’S INTERVIEW WITH THE VAMPIRE, are partnering to incorporate Runway’s AI models and tools in AMC Networks’ marketing and TV development processes.
AMC Networks—home to acclaimed streaming services like AMC+, Acorn TV and Shudder, as well as iconic cable brands such as AMC and BBC America—is exploring new frontiers in AI-driven promotion and storytelling. This work ranges from reimagining how visual concepts are developed during series creation to revolutionizing marketing workflows and special effects ideation.
“As we explore the transformative potential of AI across our business, we see powerful opportunities to enhance both how we market and how we create,” said Stephanie Mitchko, the executive vice president of global media operations and technology at AMC Networks. “Runway’s cutting-edge technology is particularly exciting for its ability to streamline access to standout scenes for promotional use, support campaign ideation and even accelerate pre-visualization during development, blending AI innovation with creative collaboration. Our objective is always to use every tool at our disposal to help our creative partners fully realize the stories they want to tell. This partnership with Runway is the latest application of this longstanding commitment.”
"We're building the foundations for a new era of media – the way content gets made and green-lit is changing rapidly, and that’s impacting everything from production timelines and methodologies to distribution models and marketing tactics,” said Cristóbal Valenzuela, co-founder and CEO of Runway. “AMC Networks has made iconic, era-defining programming for decades, and they’re leading the way once again with this partnership. With a global, multi-faceted distribution network, Runway’s tools will help this premium programmer build on its legacy of creating and promoting award-winning, original programming with impact and scale.”
About AMC Networks
AMC Networks (Nasdaq: AMCX) is home to many of the greatest stories and characters in TV and film and is the premier destination for passionate and engaged fan communities around the world. The Company creates and curates celebrated series and films across distinct brands and makes them available to audiences everywhere. Its portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA (which includes U.S. distribution and sales responsibilities for BBC News), IFC, SundanceTV and We TV; and film distribution labels, including Independent Film Company and RLJE Films. The Company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe; and AMC Networks International, its international programming business.
