Today, we're launching Runway Dev, a new AI media platform for professional developers and enterprise teams. It’s ready to ship fast, with the best models, custom workflows and the security and reliability controls they require.

Runway Dev is already used by teams at companies including Adobe, ElevenLabs, Shutterstock, Figma Weave, Gamma and Silverside to generate millions of videos, images and other creative content. It's also enterprise-ready, with rigorous security standards, contractual commitments not to train on your data and support for zero-data retention.

From search and advertising to ecommerce and gaming, developers know they need to directly integrate AI media into their product experiences to cut costs, iterate faster and drive better consumer engagement. Runway Dev gives teams building generative media experiences a single platform from one vendor, removing the need to stitch together a dozen disparate APIs on their own.

What’s Included in Runway Dev

Runway Dev is built around four capabilities:

Models: The best of Runway and the industry, one integration away

Runway Dev gives developers first-party access to Runway's frontier models — Gen-4.5, Aleph 2.0 and Act-Two — alongside the best third-party models, such as Seedance, GPT Image 2 and ElevenLabs.

New models are available on day zero. Swap between them by changing one line of code, and track spend across every model from a single billing dashboard. Runway Dev is the only platform pairing proprietary frontier media models with infrastructure built specifically to serve media at scale.

Recipes: Pre-built endpoints for specific outcomes

Recipes are Runway-built endpoints that package our prompting and workflow expertise into a single API call, making it easier to generate polished outputs without needing to build, tune or maintain the underlying workflow yourself. They’re designed to be integrated directly into enterprise platforms and production workflows with minimal lift. Some of the most popular Recipes include: Ad Localization, Product Ad, Product Swap, Multi-Shot Video and Marketing Stock Image.

With Ad Localization, you can put a single image in and get a version for every market – all with a single request.

Workflows: Your own custom pipelines, triggered via API

Workflows let you combine multiple models, modalities and tasks into a custom pipeline, then trigger it through a private API endpoint. Build it once and then call it from anywhere, as often as you need.

Today, some of the largest enterprises use Workflows via Runway Dev to scale content production in ways built around their own tools and teams:

• A major broadcaster runs an API-integrated workflow that lets a 5-person team produce 800-1,000 ads a year across 50+ studio labels.
• A global retailer generates over 1,000 product shots a month through an automated pipeline, replacing shoots that used to cost hundreds of thousands of dollars.
• A 500-person in-house agency now runs a single agentic pipeline that turns one brief into text, image and video output across creative campaigns.
• A food delivery platform runs a batch API pipeline that localizes product video across 27 languages.
• A performance marketing agency built a script-to-storyboard workflow that's now expanding into a fully API-driven production platform for its clients.

Characters: Interactive avatars, only on Runway Dev

Runway Characters bring real-time interactive avatars with voice, tool calling and a knowledge base directly into your product. Upload a photo or generate a character to give your agent a face and personality. Characters support real-time, interactive agent experiences for customer support, training simulations, interactive entertainment and much more. This capability is only available on Runway Dev.

How Teams Use Runway Dev

Ecommerce teams run product visuals through Recipes. Generating on-brand product video and localized image variants across thousands of SKUs used to mean a photo shoot or a stack of separate tools. A single Recipe call now produces campaign-ready variants in bulk.

Game studios build with Characters. Adding a real-time interactive avatar to a product used to mean building voice, tool calling and memory from scratch. Characters brings all three directly into your product, with no fine-tuning required.

Agencies chain custom pipelines through Workflows. Campaigns that span multiple models and formats used to mean managing separate vendor integrations for each step. A Workflow combines them into one endpoint, built once and called from anywhere.

Enterprise-grade by Design

Runway Dev is built for enterprise readiness. All third party model providers are evaluated through Runway's vendor management program, which includes a security review, validation of available security certifications and contractual data protection requirements. We negotiate no-training restrictions and data-retention terms for every model on the platform. Team controls like spend management and per-model cost visibility are baked in. Runway Dev also ships with SOC 2 Type II compliance, IP indemnification, built-in content moderation and 99.9% uptime.

Runway Dev is available now. As we work to make the platform a single interface for every enterprise creative need, we're shipping new Recipes on a regular cadence, building in an intelligent routing layer and upgrading agentic capabilities.

Start building at dev.runwayml.com.