A one month competition to make an award winning spec ad with Runway for up to $100K in cash prizes. Open now until July 31st for all paid Runway plans. Enter on your own or as a team.

Submit your Ad Rules Previous Winners

How it Works

It's simple. Choose from one of the seven fictional briefs below and make the best possible 30 second ad that you can using Runway.

No client notes. No budget restrictions. No concessions required. Just bring your best ideas to life.

Enter as many ads as you like. On your own or as a team. Submissions close July 31st.

The Rules

While there are no clients, there are a few rules to follow.
Read carefully below before getting started.

Generated with Runway

All generative video must be created inside of Runway. All entrants are required to have an active Runway subscription at the time of submission.

Follow the Brief

Each entry must respond to one of the official competition briefs. This includes both featuring the specified product and clearly connecting back to the assigned ask.

Duration of Ad

Your entry must be a single video between 0:15 and 0:30. No exceptions — anything shorter or longer will be disqualified.

Sound & music

Audio is fair game. Music, sound design and voice over are all permitted and encouraged, so long as you have the rights. You can create audio yourself, source it or generate it.

Original work

All entries must be original and created specifically for this competition. Work that has been published or submitted elsewhere is not eligible.

Watermark

Your final ad must include the Big Ad Contest watermark. You can download the watermark here.

Team size

There are no restrictions on team size. You can enter alone or collaborate with as many people as you like. Prizes will be awarded to team leaders.

Be respectful and have fun

There is no specific genre but any offensive, graphic or explicit content will be disqualified.

See full terms

The Prizes

We've got a number of different prizes to win.

Grand Prize – $50,000

The best commercial of the competition takes home the top prize. One winning ad that will be judged on concept, craft, impact and how well the work answers the brief.

Second Place – $15,000

Awarded to the runner-up entry.

Third Place – $10,000

Awarded to the third-place entry.

Fourth Place – $5,000

Awarded to the fourth-place entry.

Fifth Place – $5,000

Awarded to the fifth-place entry.

6th-15th Place – $1,000 each

The next 10 finalists each receive $1,000 to recognize the strongest work across the full field of entries.

The Criteria

Concept

The most important criteria is your idea. How original, insightful and interesting is it?

Craft

How well did you leverage Runway to bring your idea to life?

Impact

Does it leave an impression on the viewer? Does it have a memorable quality to it?

Answering the Brief

Does the work actually answer the brief?

The Briefs

Below are seven fictional briefs to work against.
Your ad must answer “The Ask” and leverage the product image and logo within your spot.

Product #1

Vero Soda

1 of 0

The Product:

Vero Blood Orange Soda

The Insight:

Sweet, tart, a little complex. Just like you.

Download assets

Product #2

Sunscreen

1 of 0

The Product:

Solacé Sunscreen

The Insight:

It doesn't just protect your skin, it protects your peace of mind.

Download assets

Product #3

Waterproof Notepad

1 of 0

The Product:

Eureka Waterproof Notepad

The Insight:

Your best ideas can happen at the worst times: in the shower, while washing dishes, getting caught in the rain.

Download assets

Product #4

Portable Speaker

1 of 0

The Product:

JAUNT Portable Speaker

The Insight:

Give every moment its own soundtrack.

Download assets

Product #5

Mushroom Powder

1 of 0

The Product:

Understory Mushroom Powder

The Insight:

Some things are worth the tradeoff. This tastes horrible but it brings clarity.

Download assets

Product #6

Multi-Tool

1 of 0

The Product:

JACK Multi-Tool

The Insight:

Most of life's small disasters don't need an expert, just the right tool.

Download assets

Product #7

Open Brief

The Ask:

Invent a product and create a 0:15 to 0:30 ad for it. Go wild.

New to Runway? Click here to learn more about how to get started.

And, join our Ad Contest Discord channel to ask questions, share ideas and collaborate with the community.

Ready to submit?

To submit your ad, post it to LinkedIn, Twitter, YouTube, TikTok or Instagram and include #RunwayBigAdContest. Tag @runway.creators on Instagram for a chance to be featured.

Then, fill-out the form to the right.

That’s it. You can submit as many ads as you like.

How to submit a Runway Link