Today, we’re announcing a creative partnership with the international media, services and education company Bertelsmann. As part of this agreement, Runway's AI models will be integrated across Bertelsmann’s global portfolio of businesses, including the RTL Group, BMG and Bertelsmann Marketing Services.
"Content businesses across Bertelsmann are adopting AI at scale, and we are empowering creatives multimodally. Runway enables professional AI workflows and integrations with content generation at high-fidelity level. This progress is illustrated at RTL Group, where Fremantle and its recently launched AI studio ‘Imaginae’ have released first productions, as well as RTL Germany creating advertising and marketing assets and BMG creating visual marketing materials for music releases and artists," says Rhys Nölke, Chief Data Officer at Bertelsmann. “Elevating our collaboration with Runway is another milestone in our journey to accelerate and enhance creative workflows across Bertelsmann through AI."
Bertelsmann and Runway began collaborating in 2024 through the Bertelsmann AI Hub. Building on that foundation, this extended partnership expands the relationship, as the two companies will jointly develop and operationalize AI across Bertelsmann’s creative workflows.
"Runway’s models are built to enable creativity at scale," said Michelle Kwon, Chief Operating Officer at Runway. "This partnership is a reflection of what we think AI in media actually looks like at scale: a set of general tools that can meet each part of a large, complex organization where it is."
About Bertelsmann
Bertelsmann is a media, services and education company with about 75,000 employees that operates in some 50 countries around the world. It includes the entertainment group RTL Group, the trade book publisher Penguin Random House, the music company BMG, the service provider Arvato Group, Bertelsmann Marketing Services, the Bertelsmann Education Group and Bertelsmann Investments, an international network of funds. The company generated revenues of €19 billion in the 2024 financial year. Bertelsmann stands for creativity and entrepreneurship. This combination enables first-class media offerings and innovative service solutions that inspire customers around the world.
