Runway for product marketing
Turn product photos into video ads
One product photo becomes a polished commercial: 360 spins, cinematic reveals, lifestyle scenes, with the product staying exactly as it looks on your shelf.
How to make product videos on Runway
Upload your product photo
A clean, well-lit shot is all you need. Runway locks onto the product's shape, label and colors as the reference.
Pick the treatment
A slow rotation on black marble, a macro pass over the label, the product in a sunlit kitchen. Describe the commercial you have in mind.
Generate, iterate, export
Create multiple takes, refine the one you like, and export in every aspect ratio your channels need.
What you can make
Your product, pixel-exact
Reference images preserve labels, logos, text and proportions, so the product in the ad is the product in the box.
360 spins and turntables
Show every side of the product from a single photo: rotations, orbits and tabletop turntable shots.
Cinematic reveals
Studio lighting, slow push-ins, macro detail passes and dramatic product-hero moments that read as a high-end commercial.
Lifestyle context
Place the product in the scene where it's used (a kitchen counter, a gym bag, a beach at golden hour) without a location shoot.
Multi-scene commercials
Sequence generated shots into a full spot: hook, feature close-ups, lifestyle beauty shot, end card.
Your catalog is a video campaign waiting to happen.
Try nowMore ways to use Runway
Runway turns product photos, property shots and plain-language descriptions into professional video and imagery: one workspace that powers marketing for every kind of business.
UGC ads
Authentic 9:16 UGC-style video for TikTok and Reels, straight from your product photos.
Explore the use case
Fashion brands
Lookbook stills become editorial films and e-commerce video.
Explore the use case
Beauty & skincare
Product photos become luxury beauty commercials and campaign films.
Explore the use case
Restaurants
Dish photos become appetizing food video and dining-room ambience.
Explore the use case
Every product photo is a commercial in waiting
Start free and turn your best-seller's photo into a video ad today.
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