Every marketer knows what it takes to drive revenue: analyze what's working, make more of it, cut what's not. In practice, making that happen across every campaign, social post and paid ad is more than one person or even a lean team can keep up with. That gap between knowing and doing is where most marketing falls short.
Today, we're introducing Agent 2.0, an upgraded Runway Agent experience designed to close that gap. Bring in what you're working with: a paid ads campaign that isn't converting, a product you're launching next week or an audience you're trying to break into. Agent analyzes it, asks the right questions and builds with you until it's right — all in one conversation.
Built for Marketers
Whether you're a founder doing your own marketing, a solo marketer responsible for all of a brand's social content or part of a larger team managing multiple concurrent campaigns, Agent helps you create, test and improve your marketing.
Brand marketers: Develop campaign concepts in conversation. Let Agent know who you're targeting and it will help you find the best creative angles to sell your products and generate every variation you need. Create seasonal content, brand videos and campaign assets. Adapting a campaign for a new market? Agent localizes copy and swaps visuals so you're not rebuilding assets from scratch for every region.
Performance marketers: Build on what's working. Upload your creative, provide your ad metrics from Meta, YouTube, TikTok or Google, and Agent analyzes and creates your next set of ads to test.
Social marketers: Generate a week's worth of on-brand content in a single session. Give Agent the engagement data from your last week of content and it finds what's working and generates your next week of posts, with variants cut for every platform. Tell Agent what you need, and it automatically cuts into the right formats: 9:16 for Reels and Stories, 16:9 for YouTube, 1:1 for feed.
Product marketers: Work with Agent to nail down product positioning angles that will resonate with your audience. Agent will then build campaign assets with your strongest messages so you can test them in market.
Agent 2.0 meets you wherever you are in your creative process: a rough idea, a half-finished campaign, a product you're bringing to market or a set of assets already running. It understands the context and the goal and helps you make the next version better, so your marketing drives revenue.
What's next for Agent
We want Agent to become the most capable autonomous agent for real-world work: connecting directly to the platforms where your marketing lives, learning from performance data and generating new assets and campaigns automatically.
For most AI tools, the finished asset is the end. We're building Agent to keep going: to help you run your marketing end to end and keep improving.
Try Agent 2.0
Agent 2.0 is available for all users. Try it out for your marketing today.
